What Does Shaquille O’Neal Own?

Shaquille O’Neal is one of the most iconic basketball players in history, with a career that has spanned decades and left a lasting impact both on and off the court. Known for his incredible athleticism, …

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What Does Shaquille O'Neal Own?

Shaquille O’Neal is one of the most iconic basketball players in history, with a career that has spanned decades and left a lasting impact both on and off the court. Known for his incredible athleticism, larger-than-life personality, and humor, O’Neal made his mark in the NBA as one of the most dominant centers in the game’s history. But Shaq’s success doesn’t stop with basketball—he is also a savvy businessman with an impressive array of investments and ownerships that have helped him amass a fortune.

In this article, we’ll explore what Shaquille O’Neal owns, from his various business ventures to his investments in real estate, brands, and other enterprises. O’Neal’s diversified portfolio is a testament to his business acumen and entrepreneurial spirit, making him not just a basketball legend, but also a force to be reckoned with in the business world.

Shaquille O’Neal’s Business Ventures and Investments

Since retiring from the NBA in 2011, Shaquille O’Neal has capitalized on his fame and financial success to build a wide-ranging business empire. His investments span across industries such as real estate, franchises, technology, product endorsements, and media. Below are some of the key areas where Shaquille O’Neal has made significant investments:

1. Real Estate Holdings

Shaquille O’Neal has invested heavily in real estate over the years. Through various ventures, he has built a portfolio that includes residential properties, commercial buildings, and apartment complexes.

  • Residential Properties: O’Neal has owned numerous high-end properties throughout his career. He has been known to buy luxurious homes and then flip them for a profit. In fact, he has owned multiple homes in cities like Miami, Los Angeles, and Orlando.
  • Commercial Properties: O’Neal has also invested in commercial real estate, including shopping malls, office buildings, and retail spaces. His investments in commercial properties are part of his larger strategy to build long-term wealth through real estate.
  • Apartment Complexes: He has become involved in multi-family real estate, including apartment complexes. Shaq has partnered with other investors to purchase large apartment communities, often focusing on renovations and upgrades to increase their value.

2. Franchise Ownership

Shaquille O’Neal has invested in multiple franchise businesses across different sectors. His entrepreneurial spirit is evident in his approach to franchise ownership, where he holds stakes in several well-known brands:

  • Papa John’s Pizza: O’Neal became an investor and board member of Papa John’s Pizza in 2019. He owns a significant number of franchises, particularly in the Atlanta area. His involvement with Papa John’s was part of a broader move to expand his restaurant franchise portfolio.
  • Five Guys: O’Neal also owns Five Guys franchises in various locations. The popular burger chain has become a lucrative investment for Shaq, and he has expressed admiration for the brand’s commitment to quality.
  • The General Insurance: In addition to food franchises, O’Neal also owns a significant stake in The General, an insurance company known for its commercials featuring Shaq himself. He has been a spokesperson for the company for several years, and his ownership stake adds to his diverse range of investments.
  • Big Chicken: Shaq is also the founder of Big Chicken, a fast-casual restaurant chain that specializes in fried chicken sandwiches. Big Chicken operates several locations, with O’Neal continuing to expand the brand through franchising.

3. Technology and Media Investments

O’Neal’s business savvy extends into the world of technology and media, where he has invested in several companies and startups. Some of his notable investments include:

  • Ring: Shaquille O’Neal was one of the early investors in Ring, the home security company best known for its video doorbell product. Ring was eventually acquired by Amazon, which provided O’Neal with a substantial return on his investment.
  • Vitaminwater: One of O’Neal’s most successful investments came through his stake in Vitaminwater, a brand of enhanced water drinks. He bought a stake in the company before it was sold to Coca-Cola for a reported $4.2 billion. This deal made him a significant amount of money and solidified his reputation as a successful businessman.
  • NCAA Media Group: O’Neal is involved in the NCAA Media Group, a media company focused on broadcasting college sports. This investment aligns with his long-standing love for sports and his desire to stay connected to the industry after retiring from basketball.

4. Endorsements and Product Deals

Throughout his career and well after retiring, Shaquille O’Neal has been associated with endorsements for a wide range of products. His recognizable name and larger-than-life persona have made him a sought-after pitchman for numerous brands:

  • Reebok: One of O’Neal’s most famous product partnerships was with Reebok, where he launched the wildly successful Shaq shoe line in the 1990s. While the deal with Reebok ended years ago, the Shaq brand remains synonymous with affordable, durable athletic shoes.
  • Gold Bond: O’Neal has endorsed Gold Bond for years, and his partnership with the company is ongoing. His face is frequently featured in commercials for the brand’s skin care products.
  • IcyHot: O’Neal also became a spokesperson for IcyHot, a topical pain relief product. His association with the brand helped solidify his image as someone who understands the importance of recovery, especially after a long basketball career.

5. Sports Ownership

In addition to his business ventures, Shaquille O’Neal has become involved in the world of sports ownership:

  • Sacramento Kings: Shaq has been a minority investor in the Sacramento Kings, an NBA franchise. Although his role is not as a majority owner, his involvement in the team further shows his desire to stay connected to the sport he loves.
  • Arena Football League: O’Neal was also part of the ownership group that brought the Arizona Rattlers of the Arena Football League to success. His investment in this league allowed him to expand his interests in sports beyond basketball.

6. Shaq’s Entertainment Ventures

Shaquille O’Neal has been a prominent figure in entertainment, both in front of the camera and behind the scenes. His career as a television host, actor, and musician has led to several successful projects.

  • Inside the NBA: O’Neal is a popular and respected member of the Inside the NBA team on TNT, where he offers insightful commentary and a dose of humor to basketball fans.
  • Acting: O’Neal has appeared in numerous films, including his breakout role in Blue Chips and the family classic Kazaam. While his acting career was never as prolific as his basketball career, Shaq still holds a special place in pop culture.
  • Music: Shaq also dabbled in music, releasing several rap albums in the 1990s. While his musical career was short-lived, it showcased his versatility and desire to explore new creative outlets.

FAQs About What Shaquille O’Neal Owns

Q: What companies does Shaquille O’Neal own?
Shaquille O’Neal owns several companies and franchises, including Papa John’s, Five Guys, Big Chicken, and The General Insurance. He has also invested in companies like Ring and Vitaminwater, and he owns a significant portfolio of real estate properties.

Q: How did Shaquille O’Neal make his money after basketball?
After retiring from the NBA, Shaquille O’Neal became a successful businessman through investments in real estate, franchises, and technology. His most notable investments include stakes in Ring (which was sold to Amazon), Vitaminwater (which was acquired by Coca-Cola), and his ownership of various restaurant franchises.

Q: Does Shaquille O’Neal own any sports teams?
Shaquille O’Neal is a minority investor in the Sacramento Kings NBA franchise. He is also involved in sports ownership through his previous association with the Arena Football League and the Arizona Rattlers.

Q: What is Shaquille O’Neal’s most successful business investment?
One of Shaquille O’Neal’s most successful investments was in Vitaminwater, which was sold to Coca-Cola for $4.2 billion. His early stake in the company resulted in a substantial return on investment.

Q: What kind of real estate does Shaquille O’Neal own?
Shaquille O’Neal owns a variety of real estate properties, including residential homes, apartment complexes, and commercial properties. His real estate investments have contributed significantly to his wealth.


In conclusion, Shaquille O’Neal’s business ventures and investments demonstrate his savvy as an entrepreneur. From owning franchises to investing in technology and real estate, O’Neal has successfully transitioned from an NBA legend to a business mogul. His story is a testament to the power of diversification and smart investment strategies, making him not just a

basketball icon, but also a prominent figure in the business world.

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